The content system that built my online business (and keeps me sane)
If you’ve ever wondered how creators actually make money with content—like, what the day-to-day really looks like behind the scenes—this one's for you.
Because yes, income comes from online services, products, or brand deals.
But attention comes from content. And sustainable online income? That comes from a consistent attention.
Here’s my 6 figure content schedule:
Collect inspiration daily. I’m always saving content. Noticing what resonates. If I’m scrolling, I’m also studying. This keeps me inspired without forcing it.
Batch creation every Friday. I sit down and script a bunch of short-form video ideas in one go. Then I immediately film them—same energy, same outfit, no overthinking.
Organize B-roll by activity. I film lifestyle clips—working out, traveling, creating, just living—and label them by theme. This makes editing easy and keeps content feeling real.
Build around one big idea per week. Each week, I focus on a core topic I’m learning about or thinking through. I write a newsletter about it on Wednesday morning, then turn that idea into a YouTube video.
Then I get to post:
7 short videos
1 newsletter
1 long-form YouTube
All connected, all flowing from my recent ideas
Then on the business side:
I spark conversations and help people every day
Either guiding them to free resources, youtube videos, or application to Catalyst if they’re a good fit
I gain more newsletter and youtube subscribers
That way people get deeper into the network of ideas I’m posting
I get to max out my business and service every month
Catalyst™ Case Study Groups fill out every month as the price continues to increase as the program grows
It’s not about being a content machine. It’s about being a thoughtful creator with a rhythm.
If you’re just getting started: don’t try to do everything. Pick one platform. One cadence. One type of content. Let it evolve.
Once you have your bigger ideas, your offer for monetization, and the flexible to expand then you can build your content ecosystem.
That’s how your brand and income become bigger then yourself and last through trends, and phases.
Also—quick update: I just wrapped up the latest Catalyst™ launch. Doors are closed for now. I signed on the 3/3 new clients that I was accepting. (This is a 1:1 offer so I’m only able to take a limited amount of people each month). Good news is if you’re looking to build your audience, digitalize your business, and ditch client work- I’ll be launching a Youtube series over the next 2 months explaining my full system. These will be dripping out once per week starting on June 15th.
Talk soon,
Ethan